It is not that traditionally relevant grocery or vegetables are impossible to acquire, but difficult to find as well as problems with logistics. The true issue faced by the consumers here is that in their fast-paced life, especially in metro cities, people do not have the time to search and find out where their beloved groceries and vegetables are sold. This leads to most people finding themselves leading unhealthy lives in the midst of fast-food or adjusting to the regional diet which they may get used to, but it would still not be the same.

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